Powering The Next Generation Of Software
& Virtual Reality
Our solutions leveraging Augmented Reality blend interactive digital elements into our real-world while our Virtual Reality based products take it a step further and provide a full immersive experience with computer generated worlds. From print to ecommerce and from furniture visualization to gaming, anything can come to life; the applications are unlimited. Share your ideas and we will transform them into digital products ready to be used by millions.Talk To An Expert →
What are they
At VisionX, we are at the forefront of research and development of both augmented and virtual realities. Augmented reality is the blending of interactive digital elements into our real-world environments. With augmented reality, a user can superimpose computer-generated perceptual information on their view of the world. On the other hand, Virtual Reality implies a complete immersion experience with the computer-generated world where the user can interact with the imaginary world and objects around them making the user feel like they are experiencing the simulated reality firsthand, most commonly seen in video games with consumer applications.
How it works
Augmented Reality needs to ingest a lot of data and minor details in order to function and make the digital content look as if it is part of the physical world around you. Using the device’s camera and sensors, a point cloud is generated, which is how our device sees the world, and some of these points are used to track movement. Then, AI and Computer Vision is leveraged to gain a perception and understanding of the real world. To add realism into the scene, photorealistic 3D models are needed. A human eye is very efficient in spotting something that seems fake like when CGI in a movie is not realistic enough, often referred to as the uncanny valley effect. Very often this is due to the lighting, texture or the shadows not being right. The better these details are done, the more the human brain is fooled into thinking that objects actually exist in the scene. Virtual reality works slightly different because that world is constructed by us from the ground up in 3D. We ensure the textures and lights are extremely realistic so that when the headset is put on, you transition into the 3D world seamlessly. Haptic feedback and 3D ambient audio are one of the more important tools that we have in VR. With the goal, once again, to fool the brain into believing something is real, a truly immersive experience will have accurate sound effects – just like in the real world.
The most popular use case for VR is currently video games, which are fantastic tools to push hardware and rendering technologies. However, VR is a great tool for data visualization and is currently being used in retail, architecture, aviation, medicine, and training for the military. Augmented reality, however, is mostly used in games and visualizations or as an aid to real situations, such as furniture visualization and measuring a space, but is moving to more exciting avenues such as remote collaboration, navigation, industrial design and social interaction.