Virtual Reality Showroom: An Interactive Experience

article date Sep 29, 2021

3 minute read

In terms of Virtual Reality, we have experienced a significant rise in its application making it the new area of interest in various industries.

Modern technology is futuristic making it imminent for the masses to adapt to it. With a virtual showroom, clients expect to experience a 3D immersive and interactive experience from the comfort of their home or office.

On the contrary, businesses can leverage this technology to showcase their products to tap a larger market and increase their business.

What Is A Virtual Showroom?

Primarily, a virtual showroom is a staged space that is augmented through virtual 3D views or virtual reality. It comprises real-size furnishes and 3D product prototypes of replicas. It provides a cutting-edge solution for those businesses and retailers who aspire to offer unique shopping to their patrons.

With this new technology, customers explore a variety of options through three-dimensional immersive space. This experience can be leveraged via VR Headset and VR glasses. Alongside, virtual showrooms allow providing better information material. They are presented in the form of live advice, films, and product description.

This offers customers sufficient application advice and examples on the particular brand or product. Provided with various interactive functionalities, and product information, the platform offers superior versatility. Moreover, at a virtual trade show, this technology can be easily deployed for better reach, profitability, and ROI.

How VisionX Can Help?

VisionX has embraced the media transformation and strives hard to bring you the most cutting-edge digital environment with immersive experiences. Online window shopping has become a trend and people have found comfort in it; even if you are looking for your office's furniture or décor items.

The reason why virtual reality showrooms took the industry by storm is that business owners and stakeholders did not want to spend hours brainstorming and visualizing how certain furniture would look in their setting. As a service provider, we took this to the next level where we leveraged our experience and expertise to determine how virtual production can help set an incredible virtual reality-based shopping for enterprise clients.

How VisionX Has Helped Stakeholders:

  • Better Decision Making

As per our research, an online virtual showroom enhances customer experience as it provides convenience and the ability to visualize products as per their liking.

We developed a digital environment that helped enterprise customers streamline their purchasing decision-making. You can now try before you buy with the help of AR and VR. Enterprise clients can browse through a wide range of products and try them in different settings before finalizing the decision.

The 3D interactive experience makes it special for people as they are indulged and more involved in the shopping process.

  • Gain Insights To Enhance Customer Experience

Let's say you are planning and designing an executive room seating plan. When we talk about standard physical shopping or online shopping, you would be visualizing products in your mind thinking if it's the right choice or not.

VisionX conducted a virtual test where virtual products helped enterprise clients indulge in an immersive experience. Our research showed that customers were more interested in learning about product pricing and specification after visualizing in their 'actual' office setting.

They also experimented with different product styles, materials, and colors to give it a better look and feel. With our help, businesses can learn about how customer behavior works to offer a more personalized and tailored solution.

  • Entering the Untapped Market

AR/VR has become a new way for businesses to showcase their popular products to new audiences. VisionX has learned that quality AR/VR content has helped manufacturers to create an engaging and interactive shopping experience.

Moreover, using a digital environment, businesses can work on prototyping and design which previously was not possible. They can leverage technology to create an office setting that is similar to or the same as the customer's offering a more tailored solution.

Virtual reality is a cool way to showcase your products or services. It enables businesses to create an interactive and immersive shopping experience. It helps customers to experience the content in an extremely real yet futuristic manner that builds an emotional connection with the intended audience.

Conclusion

Conclusively, VR and augmented reality showrooms offer a load of benefits with high potential in the market. The ability to broadcast your digital store globally attracts a massive consumer segment, tapping into new opportunities. Given the fast-paced digital era, a VR store is an imperative need to sustain business performance and revenues in the future.

VisionX with its Immersive Experiences is working closely with businesses to conquer the market by presenting an incredible virtual reality-based shopping experience. We believe enterprise clients like a convenient and hassle-free shopping experience that a digital environment can not only create but personalize as per their needs and requirements.

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