In today’s digital age, the retail industry has undergone a significant transformation. With the increasing popularity of online shopping, brick-and-mortar retailers are facing tough competition to keep up with the digital trend. However, there is a new solution for retailers that can help bridge the gap between online and in-store experiences: digital receipts.
Digital receipts are electronic receipts that customers receive through email or SMS instead of a traditional paper receipt. Digital receipts offer several advantages, including convenience, eco-friendliness, and faster transactions.
In this blog post, we will discuss a new solution called ReceiptX that helps in-store retailers leverage the power of digital receipts to gain valuable insights into customer behavior and preferences. We will examine the challenges faced by brick-and-mortar retailers and how ReceiptX can help overcome these challenges. Furthermore, we will explore the benefits of digital receipts and how VisionX can assist in digitizing receipts for in-store retailers. Let’s dive in!
What are Digital Receipts?
Digital receipts, also known as e-receipts or electronic receipts, are an alternative to traditional paper receipts. They are generated and sent electronically to customers via email, text , or a custom app.
Digital receipt contains the same information as a traditional receipt, such as the date and time of purchase, the name and quantity of the items bought, and the total price paid. Some digital receipts may also include additional details, such as product descriptions, images, and links to the store’s website.
The Absence of Digital Receipts: Challenges for Brick-and-Mortar Retailers
Brick-and-mortar retailers have an even harder time than their online peers. They face greater challenges in accessing and utilizing customer data for engagement purposes. Some of the major challenges that brick-and-mortar retailers face include the following:
Heightened Competition with Online Retailers:
According to a Statista report, the number of digital buyers in the United States in 2022 reached 268 million and is anticipated to touch nearly 285 million by 2025.
As more businesses adopt digital payment methods and other digital technologies, traditional receipt systems can become outdated. Customers may prefer to receive digital receipts that they can access through their smartphones or email, and businesses that don’t offer this option may risk losing customers.
Poor Customer Experience:
Many customers find traditional paper receipts to be inconvenient and wasteful. They are prone to being lost or damaged, making it challenging for customers to keep track of their purchases. Unlike digital receipts, paper receipts can also fade over time, making it hard to read the information printed on them.
Data Entry Errors:
Traditional receipts require manual entry of data, which is prone to errors. These errors result in incomplete or inaccurate data entry, leading to poor decision-making.
Limited Analysis Capabilities:
A significant manual effort to analyze receipts limits the type and scope of data analysis businesses can perform. This can hinder businesses’ ability to gain valuable insights and make informed decisions.
Insufficient Technology Infrastructure:
Retailers may face difficulties collecting and analyzing customer data due to insufficient technology infrastructure. This can manifest as a lack of appropriate hardware or software to capture data or a staff shortage or lack of expertise to analyze it.
With global retail sales projected to reach approximately 31.7 trillion U.S. dollars by 2025, there is ample opportunity for businesses to succeed and capture a share of this booming industry. But how to stay competitive in an increasingly online world? VisionX has an answer; we call it ReceiptX.
What is ReceiptX?
ReceiptX, a product offered by VisionX, is an AI-powered receipt and invoice processing tool that uses OCR to extract data from receipts accurately and efficiently.
ReceiptX uses AI algorithms to capture important metadata from customer receipts and automatically route rewards to customers. At the same time, it processes vast line-level information to arrange and analyze all customer data and capture key insights and tendencies for targeted marketing.
ReceiptX can recognize various receipts, including those with tables, logos, and multiple line items. The tool leverages advanced machine learning algorithms to interpret and categorize receipt data, making it easy to track expenses and manage budgets.
How It Works
The journey commences when a consumer makes a purchase and scans their receipt through the ReceiptX app. The app uploads an image of the receipt to the VisionX server for the extraction of metadata, also called Header Enrichment. The information includes:
- Store name
- Date of the purchase
- Total cost
- Validation flags in the case of a purchase made through a particular mall
In addition to Header Enrichment, VisionX can also provide itemized details of a scanned receipt containing the below details:
- The number of items purchased
- Name of the item and its description.
- Quantity and price.
- Basket size of the purchase.
On the consumer side, the app immediately presents a copy of the receipt information for verification and adds loyalty points to the customer’s account.
Benefits of ReceiptX
Some of the benefits our customers have seen from the adaptation of ReceiptX include:
Customer Tagging: Individual customers can be flagged during repeat shopping experiences to understand a fuller customer lifecycle journey and for targeted marketing.
Customer Retention: When customers see that they are valued and rewarded for loyalty, they are more likely to return.
Targeted Upselling: Understanding customers means you can upsell them products that they want to buy and increase their cart size and average sale value.
Behavioral Marketing: Analyzing customer behavior throughout the shopping experience allows for on-point marketing that speaks to the customer where they are and minimizes losses on inefficient marketing efforts.
Understanding Consumer Preferences: The Benefits of Digital Receipts
The pace of technological change in the business world has been accelerating rapidly in recent years, and companies that are flexible enough to adapt quickly to these demands will gain a significant competitive edge over others. As more and more customers are shifting to digital platforms for shopping, the importance of a digital mindset cannot be overstated.
A study found that the digital receipt approach was perceived by users as enjoyable, helpful, and potentially efficient in terms of time-saving.
Some notable benefits of digital receipts are enlisted below:
Convenience: Many customers prefer digital receipts because they are more convenient than traditional paper receipts. They are easier to store, retrieve, and share, and customers do not have to worry about losing or misplacing them.
Data Privacy: Customers are becoming more aware of data privacy concerns, and many prefer digital receipts because they provide greater privacy and security than paper receipts. It can be sent directly to a customer’s email or phone, reducing the risk of sensitive information being lost or stolen.
Integration with Loyalty Programs: Many customers appreciate the ability to integrate digital receipts with loyalty programs. This makes it easier for customers to earn and redeem rewards. Moreover, digital receipts provide valuable insights to businesses about their customers.
How Can VisionX Help Digitize Your Receipts?
VisionX offers a range of Receipt OCR tools and solutions that can be used to build custom receipt processing systems. One such example is ReceiptX.
The benefit of forming a partnership with VisionX to build a custom receipt processing system is the flexibility and customization options available. It offers a range of OCR and image-processing tools that can be tailored to specific business needs and requirements.
VisionX offers custom programming services/APIs that make integration with other software and platforms easy, such as accounting systems, payment gateways, and inventory management tools. This means businesses can streamline their entire receipt processing workflow, from data extraction to payment and inventory management.